
一 |
在2026世界机器人大会上,机器人乐队在表演(8月20日摄)。记者 张晨霖 摄
It all began with Laojun Mountain's spectacular summer cloud season. In a recruitment notice issued in July, operator of the scenic spot said July and August offer some of the best chances to see seas of clouds there, and it wanted someone to stay on the mountain and record how the spectacle changed from day to day. The unusual job posting unexpectedly drew over 3,500 entries in about a week, with Li eventually emerging as the mountain's first "cloud sea observer."
Located in Luanchuan county of Luoyang, Central China's Henan Province, Laojun Mountain rises to 2,217 meters and is known for its dramatic peaks, seas of clouds and long history of Taoist culture, according to the mountain's official website.
But how does it feel like to work on top of the mountain, far away from online shopping, food delivery and party with friends?
An unconventional way of seeing
"My days on the mountain quickly settled into a rhythm shaped partly by the clouds, and partly by the cafeteria," Li told the Global Times. He usually got up around 5 am to shoot the sunrise and clouds, had an early lunch as the cafeteria opens at 11 am, spent the afternoon exploring around the mountain, then rushed to cafeteria for dinner before heading back to the observation spots for sunset. The day often ended with editing footage until close to midnight.
"Sometimes there is nothing in front of you from one viewpoint, but after walking a little farther and changing the angle, a small sea of clouds jumps in front of my eyes."
Professional photographers usually seek higher vantage points for better views of seas of clouds, while Li sometimes headed down toward the mountainside. "That was something I really hadn't expected," Zhang Pengyuan, a manager at Laojun Mountain, told the Global Times.
"This was exactly why the scenic spot wanted eyes from outside to find the beauty of the mountain through a different angle," Zhang said.
What set Li apart, Zhang joked, was precisely that he was "not professional." Unable to calculate cloud heights or predict the perfect shooting conditions from weather forecast, Li relied on the simplest method: going out again and again to see what had changed. That sometimes led to compositions the scenic spot's own photographers had never considered. "What he recorded was closer to what an ordinary visitor could actually see," Zhang said.
Li had arrived on the mountain with little professional photography experience. Media reports said that before taking the job, he was not yet proficient with a drone, and his previous videos usually drew only a few hundred or a few thousand views. However, that changed almost overnight when his application video took off, eventually drawing tens of thousands of likes and helping him stand out from more than 3,500 applicants.
From visitors to storytellers
Beyond Laojun Mountain, scenic spots across China have increasingly been inviting young people to take part in content creation, event planning and tourism promotion, often through unconventional jobs tailored to the language and habits of social media.
According to Southern Metropolis Daily, Shennong Valley National Forest Park in Central China's Hunan Province recently recruited 10 "wild men" to dress in animal costumes and interact with visitors in the forest.
The Dixin Valley Scenic Area in Hubei Province also drew more than 3,000 applicants for 12 summer trainee positions to play as NPCs, produce creative content, and work as photographer and tour guide for 10 days.
The idea goes beyond novelty. Scenic spots are increasingly turning to young creators who understand short videos, online trends and the interests of their peers. A tourism short-video contest in Jinhua, East China's Zhejiang Province held in 2025 featured university students presenting the city through vlogs, traditional-style costume transformations and AI-generated art - part of a broader effort to let young people help shape how destinations are seen and experienced.
Young travelers are increasingly drawn to experiences that are immersive, participatory and easy to share, reflecting a broader shift in China's tourism market from "standardized sightseeing" toward more personalized experiences, Zhang Lingyun, a professor and the executive editor-in-chief of the Tourism Tribune, told the Global Times.
As tourism offerings have expanded and competition has grown, travelers have more choices. Changing consumer preferences in China mean many young people now look beyond simply "seeing the beauty" to experiences that feel distinctive, personal and worth sharing on social media.
The internet and social media have accelerated this shift, Zhang said, adding that as "digital natives," Chinese young people are becoming increasingly fluent in short videos, social platforms and online interaction. By bringing young people directly into content production, scenic spots can move beyond simply guessing what tourists want through surveys, and learn from what they actually create and share.
Initiatives such as the "cloud sea observer" can help destinations rediscover themselves through a visitor's eyes while reaching younger audiences more effectively. The goal, Zhang noted, remains the same: better meeting tourists' needs, even as the tools, channels and participants have changed, he said.
On his final morning on Laojun Mountain, Li got up early once again to watch the sunrise. But this time, he lowered the camera.
"That was when I suddenly realized how beautiful the mountain really was," Li said. After 30 days of chasing clouds, searching for angles and turning each day into footage to share with other young Chinese in the online community, he was finally able to simply look.
When Li was really enjoying the last moments on the mountain, he - just like the line from comedy The Secret Life of Walter Mitty - "didn't like to have the distraction of the camera. Just wanted to stay in it."
。

二 | 2026世界机器人大会于8月19日至23日在北京举行,本届大会以“人机共生,产需共融”为主题,吸引300多家国内外知名企业及超3000件创新产品参展。中国持续开展科技攻坚、推动国际科技创新合作,加速科技研发和产业化进程,让中国机器人产业从技术突破迈向场景贯通,使相关技术及产品加速走向全球。 “这是我们公司第三次参加世界机器人大会,相比之前静态的、完成单一指令的机器人,公司此次参展的机器人更加‘聪明’,能完成的任务更加复杂、更加精细。”优理奇机器人科技(苏州)有限公司公关负责人卢希喆说,“除了国内客户,公司的科研、理货、安防等场景的机器人产品还交付给俄罗斯、美国、印度、新加坡等国客户。未来,公司将不断拓展机器人的能力边界、促进规模化应用。” 除了烤披萨,优理奇展台的机器人还会泡茶、画水墨画、整理床铺,或是化身键盘手、鼓手、吉他手组成乐队,演奏的《北京欢迎你》等曲目悠扬悦耳。 在2026世界机器人大会展区的另一展台上,用于工业产线、零售店等场景的机器人各司其职、有条不紊。 将一堆货箱从一处拆垛,然后搬运到另一处码垛,北京银河通用机器人有限公司的重载机器人Galbot S1展现出在持续感知周围变化,并根据物料状态实时调整动作的能力。

三 | 据介绍,Galbot S1已在宁德时代生产线实现7×24小时常态化运行,能满足生产线对于效率、精度和稳定性的要求。同时,银河通用也已与上汽、北汽、博世、现代等产业伙伴展开合作,推动具身智能进一步进入制造体系。

四 | 中国电子学会理事长徐晓兰说,近些年来,中国机器人产业实现了“从小到大”“由弱变强”的巨大跨越,连续多年成为全球最大工业机器人市场,人形机器人产业整体水平处于全球领先地位。
在2026世界机器人大会上,银河通用的一款机器人在机器人零售店场景内为消费者拿取商品(8月19日摄)。

五 | 记者 鞠焕宗 摄 韩国一家名为Dynamic Solution的公司第一次参会。据介绍,公司专注于脑机接口与可穿戴机器人领域,此前产品主要销往欧美市场。随着中国机器人市场消费的快速扩张以及中国公司在脑机接口领域的技术提升,未来希望加强和中国公司的合作,开拓广阔的中国市场。 中国工信部数据显示,2025年机器人产业规模以上企业营业收入突破3000亿元,近五年年均增速超20%;今年上半年营业收入达到1655亿元,同比增长24.5%。

六 | 日资企业SMC(中国)有限公司是气动元件研发制造商,近年来和一些中国机器人企业合作,为产业机器人高度自动化、柔性化带来了突破性变革和多样化功能,使得机器人工作更高效。工作人员张世纪说,公司已多次参加世界机器人大会,未来将继续深耕中国市场,进一步促进工业智能化。

七 | 大会期间,“全球机器人应用探索计划”发布,该计划将面向全球征集应用场景需求,每年从中遴选出1000个应用场景开展机器人的免费试用与二次开发,以实现技术落地与场景应用双向赋能,构建开放共赢的全球机器人产业创新生态。 智身科技联合创始人刘宇龙说,今年上半年,公司具身智能机器人量产和交付上万台。目前,公司机器人主要应用在应急消防、工业巡检、安防巡逻、科教文娱等领域。

八 | 我们希望携手产业链的上下游伙伴,一起推动具身智能产业发展,让具身智能技术惠及大众。

九 |
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